Prepared for Jerome Stroobants & David Lafleur · One Solution Payments

GrowLeads for One Solution Payments

Thanks for the call today, Jerome. You asked for a proposal with the approach, what we need from you and the next steps. Here it is, short and direct. We find established Ontario merchants who want to pass card fees to their customers and get cash back, qualify them, and put them straight on your closers' calendars.

What we agreed on the Nov 12 call 90-day plan All prices USD

What we heard from you

You've won Quebec. Ontario is next.

You're already #2 in Quebec. Now you want to grow into Ontario, then the other provinces.
Your closers aren't the problem. Leads are. You have about five closers and room to grow the team. What they need is more qualified merchants.
Your call center works, but it's expensive. Openers, qualifiers and statement collection all cost money before a closer ever talks to a merchant.
Paid ads haven't delivered. You want a channel that brings in real conversations, not clicks.
Quality over volume. Established businesses, no new startups, no rate shoppers, and leads that are only yours.

Your deal

The terms we agreed on

Setup fee

Sending domains, inboxes, warm-up, Ontario lead lists and email copy. Paid once to start.

$2,500

Per qualified meeting

A merchant who fits your profile, has been qualified by a person on our side, and shows up to talk with your closer.

$250

At 10 meetings, that's $2,500 in meetings. With your closers signing 15–20% of statements, one or two new merchants covers it, and every merchant keeps paying you month after month.

What we do for you

We fill the calendar. Your closers close.

We email Ontario merchant owners who fit your profile

A person on our team calls them back within 1–3 minutes of a reply

We qualify them on your fee-passing and cash-back offer

They get a short personal video before the call

They're booked straight onto your closer's calendar

Ontario first. English copy, Ontario merchants. We can add other provinces once we know what works.
Established card-present businesses. Retail and storefront merchants that have been open long enough to have real volume. We skip new businesses and rate shoppers.
We lead with your best offer. Pass the card fees to the customer and get cash back. That's what your closers say gets the best conversations.
Exclusive to you. The merchants we book are yours. No shared lists, no price wars with other processors.
Email first, people second. AI helps us write and send at scale. Real people do the follow-up and qualifying.

The 90-day plan

What happens after you say yes

Day 1

Payment and onboarding forms

You pay the setup fee and fill out our onboarding forms. You send us your campaign specs and any questions.

Week 1

Onboarding call

You, me and Casey, who runs our fulfillment. We lock in your ideal merchant, the offer and what makes a meeting qualified. We'll book it around the holidays so nothing gets lost.

Weeks 1–2

Setup and warm-up

We buy your sending domains and inboxes and warm them up for about two weeks while we build your Ontario lead lists.

Weeks 3–4

Test and find the winner

First emails go out. We test offers and merchant types to find what gets the best replies. Expect the first meetings here while volume is still low.

Months 2–3

Scale what works

Full volume on the winning offer. Target: 10–15 qualified meetings a month.

Day 90

Review together

We go through the numbers and decide on the next step: more volume, more provinces, or both.

Run your own numbers

What 90 days could look like

Qualified meetings over 90 days 30

Your closers' close rate 20%

What one merchant is worth to you per year $3,000

New merchants

$10,000

Total paid to GrowLeads

$18,000

Yearly revenue added

Cost = $2,500 setup + $250 per meeting. Revenue = new merchants × yearly value. Example numbers only; plug in yours.

About us

Who you'll be working with

GrowLeads is a cold email agency built for B2B companies that already know how to close and need more of the right conversations. We've been running for about a year and a half, booking meetings for marketing agencies, recruiting firms and tech companies. We stay small on purpose, so every client gets the founders, not a junior account manager.

Head of Sales

Owen Hayward

Your main point of contact. Before GrowLeads I spent three years running sales and marketing for a local service business: cold calling, cold email, LinkedIn and ads. I know what a closer needs from a lead because I've been the closer.

CEO & Go-to-Market

Casey Hayward

Runs fulfillment: your domains, inboxes, lead lists, copy and the team that follows up and qualifies. Casey comes from tech sales and built the system we'll run for you.

Next steps

Ready to start?

Setup takes about two weeks, and the holidays are coming. Starting now means your closers are on calls with Ontario merchants in early January instead of February.

Setup fee · $2,500 USD

Pay securely below. Once it's paid, I'll send your onboarding forms the same day and we'll book the onboarding call.

Pay setup fee

Pay the $2,500 setup fee with the link above.
Fill out the onboarding forms I send you, and send over your campaign specs and questions.
Join the onboarding call with me and Casey. Then we start building.

Questions before you start? Reply to my email and I'll get back to you fast.